Bernstein says the 2026 FIFA World Cup could inject billions into prediction markets, with Coinbase and Robinhood positioned to capture a wave of new users.
The 2026 FIFA World Cup could mark a breakout moment for prediction markets, with Coinbase emerging as one of the biggest winners, according to a new research report from Bernstein.
Published Thursday, the Bernstein analysts estimate the expanded tournament will generate more than $3 billion in incremental sports betting handle and $5 billion to $10 billion in additional consumer prediction market volume, as 104 matches transform what is typically the slowest period for online sports betting.
FIFA expects the month-long tournament to attract roughly 6 billion viewers worldwide, up from an estimated 5 billion during the 2022 World Cup in Qatar. Matches are scheduled to start today.
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